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Facebook TV is coming this August

Facebook TV is reportedly coming in two weeks

TELEVISION partners are already being asked to submit the very first episodes of their "spotlight" shows. These will be low-cost, 5- to 10-minute shows that are owned by the media companies that have partnered with Facebook, with 45 percent of advertisement earnings going to the latter.

A Facebook representative declined to comment.

By contrast, Facebook's future TELEVISION content that it plans to release later on will be 20- to 30-minute shows owned entirely by Facebook. A few of the partnered media companies include Group Nine Media, BuzzFeed, ATTN, and Vox Media.

These TELEVISION shows were initially expected to be launched in June, but then were postponed to near August, and "people familiar with the matter" informed Bloomberg that additional delays might still happen.

Facebook TELEVISION will be middlebrow home entertainment, coming in just above homemade YouTube videos, but well below the likes of Netflix and HBO. Facebook has actually mentioned it needs more room for advertisers than the packed News Feed, which might be the primary driver behind the company's push toward longer-form home entertainment, as well as incorporating advertisements into Facebook Messenger.